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Easy Banner Advertising Suggestions That Offer Good Results

epic fireworks advertising banner
banner Advertising
Image by EpicFireworks

I’ve been told that effective banner ads make money, is that true? Target your main keywords within your banner advertising. Need some banner advertising ideas? Continue reading!

If you want to become a successful banner advertiser, you need to know the ins and outs of the marketing medium before you invest any time/money into it. This article offers you several great tips for putting stronger banner ads out on the net.

As with many other areas in marketing, you can learn a lot from other banner advertisers, and we’re talking about monitoring ads that seem to run for a good while. While the net has been through incredible evolution and change, there are quite a few things in advertising and marketing that probably will stay the same, forever. After you do your research and have collected some excellent banners, then sit back and study them; after that, you should have a solid idea to make your own. Studying and emulating other ads will save you time with the learning curve as well as trying to do it all from zero. People have had banner blindness for many years, but you can still design great banners that will capture the attention and interest of website readers. What do other advertisers do to get attention to their ads? Once again, study banners in highly trafficked websites and you’ll have a better idea. Actually, you can find great banner ads all over the net; searching authority portals, niche portals, Google, etc. Those websites all have a very high amount of traffic, and that means the ad costs are high so the banners will be effective and worth your time to study. So it’s up to you and the amount of time you decide to devote to learning from all those banners. Of course there’s a visual element to your banners, but it’s the content you include that will go far to determine conversion rate. The variety of content to be found on the internet is pretty vast. Your content is really along the lines of a classified ad because of the tight restrictions on space. No matter how fabulous your banner graphics are, if your copy sucks then you won’t get much of a response from people. You can use your company or product Unique Selling Point to use on the banner, if you need inspiration. There’s nothing wrong with using your own USP from your business or product. Your ad needs to show the visitors “what’s in it for them.”

It’s a good idea to rotate new ad designs on a particular website because of over-exposure of an ad. You can have successful ads that begin to lose their effectiveness, then it’s time to replace it with something new. You can easily create any number of ads you want or need, and then advertise in multiple locations. This will give you a fair idea on which one’s performing well and giving you the best results. In conclusion, banner advertising is an efficient method for promoting products. Once you start using it for promotional reasons, you will recognize why it had made many people successful. It may take a lot of time to learn it, but eventually it will give very positive results.

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How To Generate Traffic With Banner Advertising

banner Advertising
Image by Mundoo
The Alexandrina Council Library celebrated its 20th anniversary with activities all week. A banner advertises an activity.

When the internet was still growing in popularity, the majority of advertising on websites was done in banner form. Believe it or not, not many people thought about utilizing the internet as an advertising medium until just a few years ago!

Those advertisements that did exist were in the form of flashing banners – the brighter and more garish the better (or so it felt to the casual web surfer). When companies like Google Adwords and Text Link Ads began to surface, banner advertising took a back seat to the less invasive text ads.

Lately, however, banner advertising has become more popular as people have learned how to make different sized banners and have gotten better with flash programming and graphic design. If you would like to know how to generate traffic with banner advertising, here are a few hints to help you out:

1. Just like text-based ads, you need to find advertising services that can target websites in your niche. A banner for a video game subscription service won’t get as many click throughs if it is featured on a fashion website.

2. Do your best to get your banner advertising placed on websites that see a lot of traffic every day. It might be cheaper to advertise on websites that aren’t yet very popular, but the higher cost will be worth it when you see just how quickly your traffic numbers jump. A banner ad that runs for a single week on an incredibly popular website will be worth more than one hundred banner ads running for three weeks on less popular websites.

3. Make sure that your banner itself is designed well.
This is an advertisement for your company. You want the banner design to reflect your business’s brand. Something that flashes and gives people a headache probably won’t get as many click throughs as something that is subtle and works well with the background of the site on which it sits.

4. No matter what anybody tells you, banner advertising that involves sounds or videos that play automatically are annoying and will not get clicked on. In fact, these advertisements are often the reason people click away from a website. Just because you know how to make a short video play in your advertising space doesn’t mean you should put that knowledge into play.

A few things to consider before you get start on your banner advertising. You’ll come across several different references to words such as CPA, CPM, CPC. They are all relevant to your campaign:

CPA – Meaning cost per action. This is a way of tracking a visitor that comes to your website and takes a specific action (such as adding an item to a shopping cart, or checking out, or requesting a quote).

EX: if you sell professional services then one of the actions on your website will be your quote form or your contact form. CPA will allow you to give that action a price. For some websites that action could be worth a few dollars and for some others a few hundred dollars. It depends largely on how many of those actions convert to sales and how much those sales are worth to you in the short term and even in the long term.

CPM – Meaning cost per 1,000 impressions. This means that each time your banner is seen it will be counted as an impression. So if a visitor on another website sees your ad then that’s one impression. If they go to another page on that website and see your ad again then that’s two impressions. This could also mean that potentially you could have 1,000 people see your ad and even click on your ad.

On average though the amount of people that see your ad and click on it will defer significantly. It depends on where you’re advertising, how well your ad performs in getting visitors to click on it and several other factors.

The secret here is to first find out how much each visitor is worth to you. Meaning if 100 visitors came to your website from advertising and 5 of them buy and generate about $ 500 in revenue for you then you could pay anywhere between 1 penny (99% Return since your cost is so low) and $ 5(0% Return since your cost is too high) for each visitor ( 100 visitors X $ 5 ).

CPC – Cost Per Click – This is the most common form of advertising that most businesses are familiar with. This allows you to set prices for how much you will pay for each each click to your website. Using the above example — on average each visitor to your website is worth $ 5 so as long as you can generate clicks for less then $ 5 you should have a profitable campaign.

These are just a few ways to generate traffic with banner advertising. Some simple research and a visit to our website will turn up even more hints to help you drive traffic to your website.

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Related Banner Advertising Articles


Using Banner Advertising To Build Traffic

Ghostly Luxury
banner Advertising
Image by Theen …
Semi transparent advertising banners that hang from the glass windows like blinds, at a luxury car dealer.

For some banner advertising is old hat. In their minds, banners are a has been advertising method. They say “its day is done.” While I will admit that banner advertising is not what it once was, I disagree with the idea that its day is far from over. If that were indeed the case, why have so many invested in the idea of interactive banners?

You’ve probably seen them on many social networking sites, auction sites, and video sharing sites. they are cute little games designed to get your attention without being truly annoying. Once someone clicks on the game and plays, they are automatically taken to the sponsor’s site. It’s a technique that works, but not the only one.

A banner’s ability to lure customers is based largely on design and content. This alone can make or break its usefulness to the business it represents. Its main function is to pave the way for businesses to promote themselves. A good, well designed banner with eye catching content can mean all the difference between a high click thru rate or a dismal one.

One good idea is o analyze those banners that have caught your attention. What was it that caught your eye? Was it the colors used? Was it the text used? Or how it was presented? All of these are important issues to be considered when designing your own customized banners.

Another consideration is content. Creating a sense of urgency seems to be one of the best approaches. It seems to me that the ones that seem to grab my attention the most are the ones that use words like “click here,” “free gift just for visiting,” or “click now”. For the individual designer, it could be something entirely different. It may be certain colors presented in certain ways.

Another aspect is consistency and presentation. The colors are eye catching and complimentary. Keywords are highlighted or are in bold print for emphasis and use words like “click here” or “limited offer” to stimulate response to the banner’s message.

One major aspect to the success of banner advertising is file size. With the advent of dsl and cable, this may not be as large an issue as it once was some time ago, but keep in mind that there are still a large number of people who use dial up services and it is they whom you must be mindful of. Another factor that plays an importance here is the improvements in browser technology. The browser used to today are vastly superior to those used a few years ago. The rule of thumb here is the smaller the file size, the better. If it takes longer than ten seconds maximum to load, odds are it will never be seen. Obviously, banners that are not seen are useless.

For generic banners it is best to have seven words or less. Otherwise, it will have too many words and will be ignored.

There are a number of websites available to help in the design of banners. Many are free, while others offer a paid subscription for using their services. The difference here can be significant. If it is a free service, the banner will likely carry their (the free banner creation site’s) logo and possibly url. Certainly it will carry some sort of reference to their site. Paid services do not as a general rule.

Banners still have their uses in Internet Advertising. While it is not as high as it once was, it still has an important part to play. Its design, content, and colors, can mean all the difference between a higher click through rate and one that leaves much to be desired.

RP Smith is the owner of the website http://www.e-profitsubmissions.com/

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What Yahoo! Banner Advertising Can do for You

banner Advertising
Image by mikecogh
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According to Yahoo they are the most visited homepage on the Internet. With 36 million visitors a day, you are probably wondering how you can run your advertising banner campaign through them. Here is some information on Yahoo! Advertising:

Yahoo! Advertising will help you target your banner ad to millions of the visitors they get each day. Yahoo offers behavioral targeting for banner ads based on what their users purchase online or research online. They also offer demographic targeting which they base on predefined age groups ranging from 13 to over 65 and on the gender of the users. Additionally they offer geographic targeting. This is unique because they actually allow you to define your banner ad audience based on the country, state or zip code that they live in. This is great if you not only have an online store, but an offline storefront. This way, users can see your banner ad, see that your store is close to them in location and actually visit your storefront. You can also use Yahoo’s retargeting tool that will help you change the message of your online banner advertising for certain audiences to make sure that you can reach them on their level.

Yahoo Property
When you sign up for banner ad advertising on Yahoo you can choose what Yahoo property or networks your custom web banner will run on. There are many choices from Yahoo! Finance, Yahoo! Mail, Yahoo! Maps, Yahoo! Shopping, Hotjobs, Yahoo! Sports and more.

Ad Specs
Yahoo offers tons and tons of banner ad spec options. The key to deciding what size custom banner ad you will need is to first decide what Yahoo property or networks you want your online banner advertising to run on. They have specific ad sizes for each network and position on the page that you want your ad to run.

Yahoo has several programs that can help you determine if your banner ad campaign is working. They partner with third party Dynamic Logic and other companies to help companies like you measure the success of their brand and the awareness their advertising is creating. Yahoo itself also can show you your results in driving online and offline purchasing through your banner ad campaign. In addition, Yahoo allows companies to customize their reporting and they have in-house staff members that will help get you reports on anything you need to know regarding your branding and advertising banner efforts.

Yahoo! Advertising provides much more information on their various banner ad advertising options. To learn more about Yahoo! Advertising,

The mobile advertising dynamic HTML5 mobile banner ads are future of mobile advertising as IAB Says HTML5 Is New Standard, Adobe Agrees. Read more about HTML5 Mobile Banner Ads
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Is Banner Advertising Better Than PPC?

Banner advertising was around long before Pay Per Click (PPC) advertising, and it’s no big news that PPC is the new dominant advertising tool for many businesses. After all, PPC is laser focused and very direct in working to draw a very specific customer type to your site.

Banner advertising has been described by some as being akin to the dodo bird. In essence the feeling among some is that this kind of advertising is nearing a point of extinction and may be remembered with warm fuzzies, but may not be missed.

However, a quick trip into the depths of cyber space and you will find all kinds of banner ads, and major corporations develop and use them.

Do they know something you don’t?

I think what some of these corporations do know is that banner advertising can move beyond simple static graphics. In essence many banner ads today are being developed to include bold interaction that may appear as a game or perhaps as a mini movie.

These banner ads serve a unique niche for the visually oriented consumer.

The use of banner advertising may be used when the advertising business has a fairly clear understanding of the benefit of advertising on a specific site or sites. For instance if a site draws thousands of visitors a day and your product or service fits the demographic of the site then using banner ads that can help the visitor visualize something more then PPC text has the ability to facilitate a better Return on Investment (ROI).

If PPC is the ‘everyman’ advertising method then the new generation of banner ads is for the expert advertiser. Banner ads can help you motivate potential customers to visit your site from the confines of a site they trust and a site you value for their ability to generate traffic to your site.

Banner advertising is also good for an industry specific website. If there is a site that is in concert with your business goals and directives it might make sense to look into using banner advertising on their site.

While banner advertising is not as laser focused as PPC it can be a significant help if you are willing to do your own research to see what sites may best benefit your business.

There are still banner exchange programs, but they are often meaningless in that they may send some customers to your site, but they aren’t targeted and the individuals may not be especially motivated beyond initial curiosity. Besides you may be required to place banner advertising on your site that doesn’t really fit with your demographic (or potentially objectionable) just to participate in the banner link exchange.

There is also the question of banner ad development. Unless you are especially skilled in graphic design you may need to outsource the banner ad development from a third party.

You may be able to access a low-cost or no-cost banner ad through a site like www.logobogo.com, but a banner ad will need to be created in either a visually static display or a flash designed banner with very specific dimensions.

So, to recap – the banner advertising of today requires a greater sense of business research to find the best fit for your advertising dollar and banner development is something you will need to develop as you begin to look into what possibilities exist in this refreshed advertising medium.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

Web Banner Advertising Is Not Extinct

Welcome Banner
banner Advertising
Image by randomcuriosity
The banner was quite impressive. I didn’t actually have a Widmer while I was there. Perhaps this was because it was still before noon, or perhaps this was because pints weren’t the price advertised (and subsequently taped over) on the banner ().

This argument has been raging for awhile. In the early days of cyberspace, internet banner advertising was a hot commodity, then it moved into the not so effective stage, followed by being labeled a relic of the past, and now it has been declared dead by people “in the know”. Apparently some of the major news services and mega companies online did not get the memo because they still use banner ads; and quite profitably.

A web site banner is an advertisement in the form of image and text. Though you will see banner ads placed in a variety of different areas, they are commonly used at the top of a webpage. This technique maybe considered a holdover from when internet banner advertising was in its glory days but it really serves a more practical purpose. The top of the page is where you are most likely to attract the attention of your visitors.

So why the rush to place banner advertising alongside the fossil remains of the tyrannosaurus at your local museum? Part of it is that since the internet moves at warped speed, many people figure something old as web banner advertising cannot be effective or they just never had much success even when these types of ads were in vogue. Whatever the reason, a web site banner (like any form of advertisement) can do a nice job of promoting your products or services, when used effectively. Use one or a combination of these tips to get you started.

1. Land of the Free
This word does something to all of us. Mainly it gets us to explore further. Advertise a free giveaway on your web site banner related to your target market. Offer a free ebook or helpful video that gets people curious to find out more. When they click the ad banner, you can lead them to signup page, with an opt in email form. If your initial free offer is enticing enough, then people will not mind giving you their contact information

2. Free Banner Exchange
The people over at the website Marketing Terms have come up with the simplest and best definition of a banner exchange program: “I will show your ads on my site in exchange for getting to show my ads on your site.” This is a very cost effective way to get your banner on hundreds if not thousands of other websites. Many banner exchanges will work hard to match your ad banner to a relevant website. Keep in mind this is not always feasible so you may get stuck putting banner ads on your site outside of your niche.

3. Paid Banner Ads
As the name implies you are paying for your banner to be advertised on other websites. The key to ensuring this method yields some good return on your investment is to make sure the website you are advertising on delivers the web traffic they promise. You also want your web site banner to be placed in an area that’s clearly visible and not on the same page as ten or twenty other banner ads.

4. Free Traffic Exchange
This too has been labeled passe and ineffective but it works and banner ads are perfect for traffic exchanges. You know of course that for every site you surf you accumulate some type of credit. You can then exchange however many credits you choose for banner impressions (your web site banner displayed on another site within the exchange). Why is this so effective? On average, click thru rates of traffic exchange banners are greater than banner only exchanges. This is one of the great secrets of traffic exchanges that can boost your internet business considerably.

Web banner advertising is not extinct. Like anything else you must go about using it correctly. Offer something for free, do your homework when it comes to free exchanges and paid ads while utilizing the hidden goldmine of traffic exchanges. In the end you will find that web banner advertising, far from being a relic of the past, is still very much alive and profitable.

Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to help you grow your business into a long term success at Internet Marketing Guide